When we talk about Apple we think about iPhones and iPads. But
according to recent surveys Apple is getting maximum retail from its
iTunes, iBooks and App Store. Tim Cook, CEO of Apple has been in news
talking about how they are going to expand their market in USA in
regards with online market retail. Now when Tim Cook seems to
emphasize more on their retails and Touch ID, they are less talked
about in market. But this is no ways going to be less healthy for
their build over market as Apple has dream of a bigger merchandize
than is visible to the naked eye.
Mobile Payments and Touch ID
It is disheartening to realize that Apple is worried more about their
market profit than launching new gadgets but that is their own
prerogative . Recently, Apple CEO has brought forward the point that
content is of highest relevance on the internet today, be it in any
form like music, ebooks or videos. Hence, it is of utmost importance
to provide user a secure login and safer payment transaction
platform. Touch ID is by far the most secure way of using a
smartphone. Without the owner’s touch the phone will not start to
operate, hence reducing chances of it getting misused. Besides, Apple
also has enabled secure transaction over the internet which has in
turn increased the sales of Apple’s products all over the States.
The Hype about Touch ID
The hype about touch ID is not all due to its secure login only, but
a personalised user experience that it brings to the table. That is
the reason why Apple is focusing more on mobile marketing
infrastructure all over the United States in the form of iBeacon.
Apple’s e-commerce Chief, Eddy Cue, along with Jennifer Bailey are
in conversation with online stores like PayPal, Google and Square to
build a mobile marketing business infrastructure in US.
iBeacons, iOS7 and A National Shopping Infrastructure
Stores are already installing the low powered bluetooth devices that
would signal an iPhone where a particular item is and how the payment
can be made using the online mobile marketing feature. At times there
are options in the phones that blink where accessories are present in
stores and how the payment has to be made.
If Tim Cook is able to
settle and provide the complete, coherent infrastructure to the
States then no wrist watches will be of any significance in
comparison to the mega shopping venture, consequently making Apple
the king of entire online and offline sales market. This is in every
way an extravagant project which also makes use of Internet ofthings, i.e. connecting everything to everything, but just if
it becomes our reality, it would revolutionize the world of mobiles,
internet and online retail.
